Gruen Nation

ABC TV has announced Gruen Nation, a series of extra-length, extra strength specials, to be broadcast during the upcoming federal election campaign, from the makers of the hit show about advertising, The Gruen Transfer.

Hosted by Wil Anderson, and featuring Gruen regulars Todd Sampson and Russel Howcroft, Gruen Nation will 'run an x-ray over the federal election’ – its advertising and all the other tricks political parties use to get their message out – in a series of 45 minute specials. Political insiders and campaign veterans will join the two advertising gurus to dissect each week’s events as they unfold.

Whether it is a million dollars spent on an advertising campaign or a hundred dollars spent on a haircut or a tie, Gruen Nation will be there to decode what’s going on for the audience and point out the many strategies political parties use to influence voters.

Like its parent show, The Gruen Transfer, Gruen Nation will offer up, and dissect, a feast of messaging brilliance and bunkum – not just from our 2010 election, but from down the years and around the world.

Gruen Nation promises to bring you an election as you’ve never seen it before – from the inside.  Not to be missed!